Much of consumer branding is about granting permission to your customers. When we exchange resources, we have to let go of one resource to get another, usually time or money. Consumers like to know that they have permission. Let’s use a consumer product of beer as an example. There are any number of analyses of beer … Continue reading Permission in Leadership
Here is a list of things that do not work in leadership: Lists The Internet is full of lists that tell you what to do to be a better leader. Sorry to tell you, but lists do not work. The reality is this: brain science says that we will forget the list, or only remember … Continue reading Checklist Leadership
Robust Conversation Mark Haeussler, CEO A robust conversation is a strong, healthy, and vigorous dialog. Robust conversations welcome a high diversity of perspectives in address dynamic and challenging issues. They hold the assumption that anyone in the room may have the greatest insight into an opportunity – not just from “experts”. While there may include … Continue reading Robust Conversations